GTM Engineering for VPs of Marketing

Sound familiar?

Cannot clearly attribute closed revenue to specific marketing programs and channels

MQLs sent to sales are often rejected or ignored — creating friction with the sales team

Outbound and inbound are disconnected — no systematic handoff or shared targeting

Content and campaigns feel disconnected from the actual buying journey your ICP follows

How We Help

How DevCommX Helps VPs of Marketing

DevCommX bridges the marketing-sales divide by building shared data infrastructure — unified attribution, coordinated ABM targeting, and ICP models that align both teams around the same target accounts. We make the marketing contribution to revenue measurable and defensible.

Your Goals. Our Systems.

• Marketing-influenced pipeline that sales leadership respects and values
• Full-funnel attribution model that shows marketing ROI in revenue terms
• Tighter sales-marketing alignment — shared ICP, messaging, and targeting
• ABM programs that target the accounts most likely to close, not just highest-traffic

Quick Wins

What happens in the first 4 weeks

• 1 ICP alignment workshop with marketing and sales in week 1
• 2 Attribution model designed and implemented by week 3
• 3 ABM target account list built and shared in CRM by week 2
• 4 First coordinated outbound + marketing campaign running by week 4

Start in 2 WeeksPrimary Service

Your Primary Service: B2B Lead Generation

B2B Lead Generation

Most B2B lead lists are built with simple job title and industry filters — the same data every competitor is using. DevCommX takes a fundamentally different approach by layering intent signals, technographic data, firmographic filters, and buying trigger detection to identify prospects who are actively in-market for solutions like yours. We use a waterfall enrichment approach that cascades through multiple data sources to achieve 90%+ contact coverage with verified email and direct-dial phone numbers. Beyond list building, we implement ongoing signal monitoring so your team is notified in real-time when target accounts show buying intent — a job posting for a relevant role, a technology switch, a funding announcement, or a senior hire. The result is a lead generation engine that continuously surfaces your best opportunities at the moment they are most likely to engage.

• ICP Workshop
• Intent Signal Setup
• Waterfall-enriched prospect list

1-2 weeks Time to first pipeline Learn MoreComplementary Services

Complementary Services

Most VPs of Marketing combine their primary program with one or more of these services:

• GTM EngineeringBuild revenue systems that scale beyond headcount
• Revenue OperationsAlign sales, marketing, and success around shared revenue data
• AI Sales SystemsDeploy AI-native prospecting that finds and engages your best buyers
• VP of Salesgtm engineering
• Chief Revenue Officerrevenue operations
• Head of Growthai sales
• CEO (Startup)gtm engineering
• Sales Directorsales automation
• Revenue Operations Managerrevenue operations
• Foundergtm engineering