An edtech platform selling to institutions had scattered inbound and no outbound. DevCommX unified both into one full-funnel motion that grew qualified pipeline 2.3x.
Customer Intro
An edtech SaaS sold a learning and administration platform into universities, districts, and corporate L&D teams. They produced good content and had steady inbound, but institutional sales cycles are long and seasonal, and their outbound was nonexistent — so pipeline was unpredictable and clustered around budget seasons.
What was breaking the funnel?
Inbound and (ad hoc) outbound ran as disconnected efforts. Content generated interest that was never followed up systematically, and outbound — when it happened — ignored the signals inbound was already producing. The result: leaked demand, long gaps between deals, and no clear picture of what was working.
How did DevCommX fix it?
DevCommX unified the motion into one full-funnel lead generation system with a GTM engineering backbone:
- Inbound-to-outbound handoff — every content engagement and demo request scored and routed, so warm interest was worked within hours, not days.
- Institution-specific outbound — sequences tailored to academic, district, and corporate L&D buyers, timed around budget and procurement cycles.
- Signal-based prioritization — accounts surfaced by funding, grant, and leadership-change signals that predict buying windows.
- Unified reporting — one view of inbound + outbound so leadership could finally see true cost per opportunity. See why lead generation campaigns fail.
What were the results?
| Metric | Result |
|---|---|
| Qualified pipeline | 2.3x quarter over quarter |
| Inbound leads worked within 1 hour | 94% (from ~40%) |
| Net-new outbound meetings | 31 |
| Pipeline seasonality | materially smoothed |
The edtech team turned two half-working channels into one engine with a clear, measurable funnel.
Insight
For edtech and other seasonal, institutional markets, the biggest gains often come not from more leads but from connecting inbound and outbound into a single motion — so no demand leaks and every signal is acted on. See our full-funnel inbound + outbound case study for the pattern.
Callout Quote
“We had inbound and we had outbound — they just never talked to each other. DevCommX made them one system, and our pipeline stopped swinging wildly.” — Director of Growth, EdTech SaaS
Related case studies
- Full-funnel inbound + outbound for SaaS
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- A B2B SaaS outbound engine
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